28 Rules for Building Smarter in Construction
AJ Waters AJ Waters

28 Rules for Building Smarter in Construction

I’ll never forget the day one of the area managers looked me dead in the eye and said, “This software is stupid.”

Because in some ways he was right. We had digitized chaos, which is a no-no.

It was a rule I learned the hard way. And after years in construction tech amassing thousands of similar conversations with people in the field I’ve collected 28 rules for building smarter in construction.

They’re part scars, part lessons learned and part rallying cry for the industry I love. Feel free to copy and paste.

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Celebrating Labor Day: A Tribute to the Hands That Built Our World
AJ Waters AJ Waters

Celebrating Labor Day: A Tribute to the Hands That Built Our World

Few people know where I got my real start in construction. My dad had a bright idea to throw his punk kid on a landscaping crew to teach him the importance of hard work.

So, for two summers of my life, I pushed mowers, built decks, emptied garbage cans and sweated through every layer of clothing I had. There was nothing glamorous (or safe) about it, but those summers taught me something I’ll never forget: what it feels like to put your body on the line, day after day, in the service of work that shapes the community around you.

That’s what Labor Day is all about: celebrating the men and women who sweat, strain and sacrifice to make our built world possible.

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One Skill That Will Save Your Next Digital Transformation: Ask Better Questions
AJ Waters AJ Waters

One Skill That Will Save Your Next Digital Transformation: Ask Better Questions

I’ve been on the forefront of a number of transformations. A project kicks off with high hopes, a vendor promises the moon and an executives declare it all “mission critical.”

But then reality sets in.

The tech doesn’t perform as promised, adoption lags and workarounds pile up leaving the field reverting to spreadsheets, sticky notes and side texts. The truth is, most of those failures weren’t caused by bad software.

They were caused by bad questions.

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In Construction, Overload Sounds Like “This is Stupid”
AJ Waters AJ Waters

In Construction, Overload Sounds Like “This is Stupid”

There was a moment about a decade ago, one of those moments where it clicked. In the midst of a massive tech overhaul, a superintendent stopped me with, “I’ve got eight different logins, five different interfaces and dozens of manual workarounds.” 

That’s when it hit me: it wasn’t that these folks hated technology. They hated drowning in technology.

At the time, I didn’t have a word for it. But now I know it was my first real-life encounter with cognitive load. And in construction, we’ve been quietly letting it chew away at productivity, safety and morale for years.

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Goals Are Great, But Systems Protect the Margin
AJ Waters AJ Waters

Goals Are Great, But Systems Protect the Margin

Anyone who knows me knows I love a good challenge. Sometimes too much. But despite all the plucky optimism I might attempt to muster chasing after an audacious goal, it will never be enough. You simply don’t succeed because you aimed high.

You succeed because your systems didn’t let you fall.

In construction that fall can happen fast, so how do we avoid it?

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Risk Averse: The Overlooked (and Inevitable) Gift of Failure
AJ Waters AJ Waters

Risk Averse: The Overlooked (and Inevitable) Gift of Failure

Failure is one of the greatest teachers we’ll ever have…yet construction tends to treat it like an embarrassment.

At the end of the day, every win is built on a graveyard of failures. Somewhere along the way, someone tried something, fell short, dissected what went wrong, adjusted the plan and tried again.  

So instead of running from it, how do we build learning from failure into our culture?

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In the Great Tech Debate of Build vs Buy…Is It Too Much to Ask for Both?
AJ Waters AJ Waters

In the Great Tech Debate of Build vs Buy…Is It Too Much to Ask for Both?

In a world that’s ripe with questions surrounding the buzziest of buzzwords, like “Should we use AI?” or “Will robots replace field crews?” there is a totally different topic that still reigns supreme.

Do we build our own construction software OR do we buy something off the shelf?

I have lived both sides and seen the pros and cons from every angle. But in my opinion, it’s the wrong question.

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The Difference Between Reactive and Proactive Project Management
AJ Waters AJ Waters

The Difference Between Reactive and Proactive Project Management

Let’s have a brutally honest moment here.

We’ve been talking about big data in construction for the better part of a decade now. Every conference, every panel, every sales pitch is all about dashboards, KPIs, predictive insights and “data-driven decisions.”

But here’s the uncomfortable truth: most contractors don’t actually have big data. But it’s not their fault.

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When Alignment Fails…and We’re Too Proud to Admit It
AJ Waters AJ Waters

When Alignment Fails…and We’re Too Proud to Admit It

A few weeks ago, I made the bold statement that digital transformations fail due to a lack of alignment between those leading the change and those affected by it.

This week, I’ll prove it to you with a story about the time I watched a multi-billion-dollar tech company totally botch their tech.

But more importantly, we’ll talk about the lessons learned and how you can avoid a similar fate.

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When Business Change Management Fails… It’s Not the Tech. It’s Us.
AJ Waters AJ Waters

When Business Change Management Fails… It’s Not the Tech. It’s Us.

When a digital transformation fails (in construction or otherwise), it’s almost never because the technology didn’t work. It’s because we (those tasked with executing) didn’t lead the change well.

Construction doesn’t have a tech adoption problem. It has an alignment problem.

Let’s get specific…

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ConTech Doesn’t Replace Workers, It Empowers Them
AJ Waters AJ Waters

ConTech Doesn’t Replace Workers, It Empowers Them

Let’s get something straight right out of the gate: construction technology is not here to take jobs. Or at least it shouldn’t be. It’s here to empower the people you already have. 

But somewhere along the line, tech adoption in construction started getting a bad rap. And many leadership teams (and software vendors) aren’t helping that perception much.

So, how do we set the record straight?

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Compete Smarter, Not Harder: Why the Best Don’t Trash Competitors, They Outserve Them
AJ Waters AJ Waters

Compete Smarter, Not Harder: Why the Best Don’t Trash Competitors, They Outserve Them

If there’s one thing we can all agree on, it’s this: competition in construction isn’t going anywhere. But here’s where most folks get it wrong: they aim their competitive energy at taking down the other company.

If you want to win in this business, stop obsessing over the competition and start obsessing over your client’s success.

That’s the playbook of a true Contractor of Choice.

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7 Reasons ConTech Implementations Fail (& How to Fix Them)
AJ Waters AJ Waters

7 Reasons ConTech Implementations Fail (& How to Fix Them)

Let’s be honest: implementing technology in construction feels a lot like trying to run new electrical in a 100-year-old building. You start with high hopes, realize the wiring’s a mess, blow a few fuses and end up questioning all your life choices.

Trust me, I’ve been there.

But here’s the deal, construction needs this. So, here are the top seven reasons why construction tech implementations struggle, in my opinion. And more importantly, how we fix them.

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More Than a Holiday: The Meaning of Memorial Day & Why Construction Should Care
AJ Waters AJ Waters

More Than a Holiday: The Meaning of Memorial Day & Why Construction Should Care

Every year, Memorial Day rolls around and social media lights up with poolside photos, barbecue invitations and handful of mentions "honoring our heroes." For many, it’s the unofficial kickoff to summer. But for others—especially veterans and their families—it’s a deeply personal day of remembrance.

And it should be for all of us, but maybe even more so in construction.

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Dear Interns: You’re Not Behind–You’re Just Getting Started
AJ Waters AJ Waters

Dear Interns: You’re Not Behind–You’re Just Getting Started

Sure, college is great for learning how to think critically, write 20-page papers at 2am and maybe survive on vending machine dinners and almost no sleep. But does it fully prepare you for onboarding into a real job?

Yeah, not really.

But here’s the good news: you’re not behind—you were actually built for this.

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Innovation Demands More Than Ideas, It Demands Courage
AJ Waters AJ Waters

Innovation Demands More Than Ideas, It Demands Courage

Let’s be honest, “innovation” is one of those buzzwords that’s lost its shine. As the go-to word for anything new, different or even slightly techy, it’s a label that has been slapped on many safe ideas to make them sound bold.

It’s overused. It’s misused. It’s just noise. So much so that most folks roll their eyes when they hear it from people like me.

But despite all of that, real innovation still matters.

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Construction’s Mental Health Crisis Isn’t What You Think
Ian Gray Ian Gray

Construction’s Mental Health Crisis Isn’t What You Think

We've all seen it.

The veteran foreman who just doesn't show up on Tuesday. No call. No text. Gone. The superintendent whose work suddenly goes to hell after 15 years of rock-solid performance. The crew lead who starts showing up late, snapping at questions, making rookie mistakes.

Everyone whispers, "What's wrong with them?"

Wrong question.

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Systems Win. Complexity Kills
AJ Waters AJ Waters

Systems Win. Complexity Kills

Let’s be honest, construction doesn’t fail because people don’t work hard. It fails when the systems in place stink. A project with smart people, big budgets and all the potential in the world still manages to spiral into delay, confusion and major overruns.

Not because no one cared. But because the systems running the job were clunky, overbuilt, or worse—nonexistent.

Don’t believe me? That’s ok, there’s plenty of real-world proof to back it up.

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Strong Opinions, Loosely Held: The Secret Weapon for the Future of Construction
AJ Waters AJ Waters

Strong Opinions, Loosely Held: The Secret Weapon for the Future of Construction

After years in the field dealing with outdated tools and tangled spreadsheets, I was sure I knew what needed to change. It was then I had the opportunity to build a one-size-fits-all platform from the ground up. I had strong opinions that this was the answer, and I wasn’t afraid to share them.

But about a year ago, something shifted.

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A tall New York City skyscraper under construction with a red crane on top, partially covered with modern glass panels, next to an older building with traditional architecture.
AJ standing at Charles Schwab Field in Omaha, home of the College World Series, during construction of the baseball stadium, with the field and city skyline in the background.
AJ interviewing industry leaders in construction innovation at the Enabling Innovation conference.