When Nothing Happens Equals Job Well Done
AJ Waters AJ Waters

When Nothing Happens Equals Job Well Done

Nobody walks into a building and checks whether it's going to fall down. We just trust that the building will stand there as intended. And the moment you stop noticing a system altogether is a system doing its job perfectly.

That's the trap of anything that actually works. But the invisibility of effort isn't the same as the absence of effort.

So how can an entire organization, made up of 70,000+ members, build themselves around a definition of success that looks like nothing at all?

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A tall New York City skyscraper under construction with a red crane on top, partially covered with modern glass panels, next to an older building with traditional architecture.