Subtract First: Why More Tech Is Making Construction Worse, Not Better
AJ Waters AJ Waters

Subtract First: Why More Tech Is Making Construction Worse, Not Better

Sometimes more is truly just…more.

When it comes to technology, construction isn’t under-tooled. In a world that labels construction as a “laggard” the irony is that we’re actually overloaded. Yet global construction productivity has grown less than 1% per year.

If technology along were the answer, we’d be delivery every project faster and cheaper by now. But sometimes the quickest way to innovate is not by adding something new, but rather by taking something useless away.

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A tall New York City skyscraper under construction with a red crane on top, partially covered with modern glass panels, next to an older building with traditional architecture.
AJ standing at Charles Schwab Field in Omaha, home of the College World Series, during construction of the baseball stadium, with the field and city skyline in the background.
AJ interviewing industry leaders in construction innovation at the Enabling Innovation conference.