Compete Smarter, Not Harder: Why the Best Don’t Trash Competitors, They Outserve Them
AJ Waters AJ Waters

Compete Smarter, Not Harder: Why the Best Don’t Trash Competitors, They Outserve Them

If there’s one thing we can all agree on, it’s this: competition in construction isn’t going anywhere. But here’s where most folks get it wrong: they aim their competitive energy at taking down the other company.

If you want to win in this business, stop obsessing over the competition and start obsessing over your client’s success.

That’s the playbook of a true Contractor of Choice.

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A tall New York City skyscraper under construction with a red crane on top, partially covered with modern glass panels, next to an older building with traditional architecture.
AJ standing at Charles Schwab Field in Omaha, home of the College World Series, during construction of the baseball stadium, with the field and city skyline in the background.
AJ interviewing industry leaders in construction innovation at the Enabling Innovation conference.