Invisible PPE: The Human Under the Hat
We've spent fifty years getting really good at protecting construction workers.
Better gloves, glasses, hard hats and boots. Better harnesses, vests and signage. Even better toolbox talks, incident reporting and stand-downs. We have stacked layer upon layer of PPE and processes in an effort to eliminate the ways someone can get hurt on a job site.
And yet construction loses five times more people to one particular cause than any other physical fatalities.
Suicide.
So either we're protecting the wrong thing, or we're simply pretending that physical PPE is enough.
The Opportunity is There, Explore the Trades
We don’t have a labor shortage problem in construction. We have a story problem.
We talk about demand, stability, earning potential and even long-term growth. But despite all of that, we still can’t attract enough people to fill the need. The opportunities alone aren’t compelling enough to make someone choose construction.
It’s a contradiction that’s hard to ignore.
And that’s where Explore the Trades steps in. Not to simply promote the trades, but to connect the next generation in a way that draws them in.
