When Alignment Fails…and We’re Too Proud to Admit It
A few weeks ago, I made the bold statement that digital transformations fail due to a lack of alignment between those leading the change and those affected by it.
This week, I’ll prove it to you with a story about the time I watched a multi-billion-dollar tech company totally botch their tech.
But more importantly, we’ll talk about the lessons learned and how you can avoid a similar fate.
When Business Change Management Fails… It’s Not the Tech. It’s Us.
When a digital transformation fails (in construction or otherwise), it’s almost never because the technology didn’t work. It’s because we (those tasked with executing) didn’t lead the change well.
Construction doesn’t have a tech adoption problem. It has an alignment problem.
Let’s get specific…
ConTech Doesn’t Replace Workers, It Empowers Them
Let’s get something straight right out of the gate: construction technology is not here to take jobs. Or at least it shouldn’t be. It’s here to empower the people you already have.
But somewhere along the line, tech adoption in construction started getting a bad rap. And many leadership teams (and software vendors) aren’t helping that perception much.
So, how do we set the record straight?
Compete Smarter, Not Harder: Why the Best Don’t Trash Competitors, They Outserve Them
If there’s one thing we can all agree on, it’s this: competition in construction isn’t going anywhere. But here’s where most folks get it wrong: they aim their competitive energy at taking down the other company.
If you want to win in this business, stop obsessing over the competition and start obsessing over your client’s success.
That’s the playbook of a true Contractor of Choice.
Dear Interns: You’re Not Behind–You’re Just Getting Started
Sure, college is great for learning how to think critically, write 20-page papers at 2am and maybe survive on vending machine dinners and almost no sleep. But does it fully prepare you for onboarding into a real job?
Yeah, not really.
But here’s the good news: you’re not behind—you were actually built for this.
